Digital Communication
Social media management, websites, AI-assisted video and email marketing for B2B industrial brands
Social Media
Accounts managed, by platform
Day-to-day running of the social media of several industrial brands — content creation, scheduling, community engagement.
Sample posts — Social media
Websites
Websites created & managed
Design and management of corporate websites for industrial brands.
www.abm-tecna.be
ABM TECNA corporate website — Industrial power transmission, Belgium & France
DriveLetter Online
Online version of SEW-EURODRIVE's bilingual customer magazine, on a dedicated website
Video & AI
Video clips with artificial intelligence
Video clips have become far more important, because social media algorithms favour this format. These videos use AI features to maximise their impact.
Technologies used
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AI voice-over (Adobe Express) — Automatic generation of professional narration
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Automatic subtitling — Based on speech recognition, to improve accessibility
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AI-generated video footage — To replace or complement real footage
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Adaptation of supplier videos — Restyled with the local brand identity
Preferred format
Video clips are formatted specifically for each platform (LinkedIn, YouTube, Facebook) and hosted on the companies' YouTube channels.
See a sample AI-assisted post on LinkedIn ABM TECNA →
Email marketing
Email campaigns
Sending and managing email campaigns with Sarbacane — a professional email marketing platform.
Email campaigns are used for:
- Sales communication to customers and prospects
- Announcements of new products and documentation
- Invitations to events and trade shows
- Corporate newsletters